Echo Point’s Mission
Help product teams in traditional organizations build great products and experiences that customers will love
Why this exists, and why you should join
There is a lot of noise when it comes to building products and experiences.
A quick search will tell you that you need a new operating model, implement new processes, buy lots of tools, invest in AI / web 3, hire rock star product managers, build two pizza teams, be / don’t be like Google etc. The list goes on and it is enough to make your head spin.
The good news is that building great products is none of that. It is, in my experience, much more basic – solving our user’s problems at scale.
It’s not tools, technology, or org. design. Rather, it is about focusing a small team to intimately understand their users’ needs, find creative answers, and build simple solutions.
Which is why I started Echo Point – to share with you that building a great product / experience can be simple (and fun) – if you are willing to strip away the noise and focus on the basics.
Opening credits from HBO’s Silicon Valley. A great show on how not to build a product.
Mustafa Kapadia: A brief introduction
Over the last 20+ years, I have helped 100+ Fortune 500 organizations build user centric products and experiences, set up and run innovation labs, transform and adopt new ways of working.
Career highlights include,
- Digital Transformation & Innovation Global Leader, Google
- Innovation Consulting Practice Leader, IBM
- Product Coach, Deloitte
- Product Manager, FNF
Experience with building products in both digital and traditional organizations.
Deep expertise in digital transformation, product development, agile, design thinking, devops, cloud, lean, and application development etc.